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Scion sales are down, brand image in flux

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Old Aug 9, 2008 | 02:06 PM
  #101  
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i dont see why some of yal dotn like the commercial. i think its kinda cool. To see actual scions that people have modded coming together from all around the nation to make that commercial was a cool idea. I like it and i saw it for the first time in a movie theatre like one kid did as well but nobody laughed or anything. I think its cause he was in cali and theres alotta ricers there so you prolly had alotta hondabois in there.
Old Aug 9, 2008 | 06:32 PM
  #102  
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Here's another article - http://scionnews.net/2008/08/08/afte...funk/#more-226 I expect to hear violins when I open that story.

Boo-Hiss.............you jerks at Scion need to get your heads out of your ***** and be happy you're selling as many cars as you are in this market. BLECHHHHHH.............really makes ya wanna run right out and buy one, doesn't it!
Old Aug 9, 2008 | 08:15 PM
  #103  
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One thing that keeps bugging me is their constant reference to visits to the Scion.com website have dropped. A big reason for that, I believe, is that the whole damned thing is flash and a PITA to navigate. The older design was actually much easier to use and to navigate through with an ordinary browser. The newer design is a pain, and one can't even send links to specific things to a friend...

</rant>
Old Aug 9, 2008 | 08:21 PM
  #104  
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Originally Posted by Tomas
... is that the whole damned thing is flash and a PITA to navigate. The older design was actually much easier to use and to navigate through with an ordinary browser. The newer design is a pain, and one can't even send links to specific things to a friend...

</rant>
AMEN to that, Tomas!
Old Aug 9, 2008 | 09:39 PM
  #105  
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It's the times, Honda, Toyota, Ford, Chevy .. all are posting losses.

IMHO

As said, Scion needs to find its roots again & go back to selling unique, affordable autos.

Like sporty VW's, Civic, Celica, etc The tC works because it is an affordable coupe. That's why it appeals to da ladies.

It'd be best if one Scion had a turbo option, instead of a SC.. like VW, evo ...

The xB is too big. Use the 1.8L, & lose some weight,fatty!

Other than the styling, the xD is better in many ways than the xA. Building on the same platform is economical; the key is it's better to have choices than limited offerings.
Old Aug 10, 2008 | 02:59 AM
  #106  
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New tc will cure this all, isnt the tC the major seller
Old Aug 12, 2008 | 04:10 AM
  #107  
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Default Read it all...Some interesting comments on here.....

Went to the Toyota Store on Sunday when it was closed to just kill some time and look around. There were a "bunch" of Xb2's on the lot with rebate stickers plastered on each of their windshields. I could not find one single Xd or Yaris 3 door anywhere. Seems like that is what is selling at this particular dealer which is one of the largest in NC and who "always" have a good supply of every model Toyota and Scion makes.... It was strange there were no Xd and Yaris 3-doors.

I still love my underpowered Classic Xb. Heck, that is what makes it so much fun. There is an old saying...."it is much more fun to make a slow car go fast than it is to drive a fast car slow". I do not have a problem with mine and the lack of power. It does everything I ask of it with no complaint (and I have owned some powerful cars in my time). I feel like I am driving the modern offspring of a marriage between a old VW Microbus and a new Mini Cooper.

I dont hate the new Xb, it is still somewhat different. But I would not buy it either if something happened to my classic. I sat in one and I could not see out the back with that new designer "blindspot" they built in when they took out the rear side window. It was downright scary. Also, it just does not give me the goofy cool feeling of the classic. My 05' to me....is still the coolest looking car out there. I would consider an Xd (a good buddy of mine just got one and they really are a nice ride with somewhat funky styling" and the value is pretty darn good) or really the "NEW" Yaris "5-DOOR" coming out in the next few weeks....Those Yaris hatches really should have been Scions. That is about as Scion as you can get at this time until things change.

I still do not understand why Scion did not keep their promise to change the names with the new models. The new Xb is fine I guess, but it is in no way a correctl replacement for our classic Xb. Should have been at the very least a "T2b or Xb2 or X2b" because lets face it, it is still somewhat of a box. If they had done that with the name at least, they would not be taking the beating they are on these forums and blogs and from the current "classic" owners. I think it could have been that simple not to ____ people off. Maybe not......I am not completely sure.

Just my two cents, beat me to a pulp....I know someone probably wants to. Hopefully not.
Old Aug 12, 2008 | 05:07 AM
  #108  
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I'm afraid Scion is already not what it once was. In my mind, its sorta the Starbucks of the auto industry. It started out fresh, hip & a bit quirky/niche, then gave in to mass market appeal & tried to commoditize the culture it had built up. Which literally stripped away everything that was cool about the brand. Now its no longer special.

Scion was a cool brand, but all of a sudden it stopped being a cool brand. At least the "new" Scion anyway. Sales are still decent so I'm sure the brand will live on, but its a totally different buyer now. It'll never be the same. I think we all know that deep down, especially the early adopters.
Old Aug 12, 2008 | 06:47 PM
  #109  
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Originally Posted by ack154
A lot of their future will hinge on the new "tC" ... if they mess that up, it's all over.
tC redesign? When is this expected? 2010 model year?
Old Aug 12, 2008 | 09:27 PM
  #110  
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I have to say, as a tC owner from the beginning, Scion's got it's work cut out to keep me interested. So far they're at BEST .5/2, completely botching the XB2 and only half-screwing up the XD. Scion's are 3 small cars, and if you can't sell a small car in this market it shows something is seriously, SERIOUSLY wrong. All small cars are either sold out, or selling with ridiculously short turnover, such as the Fit, Civic, Corolla, etc. Honda is increasing production of the Civic, in order to meet demands, and Scion can't sell 3 small compacts in this market??!?

I think that the biggest problem is really with Toyota, not Scion. Scion started out as a small, quirky car company designed to bring in new (younger) customers and create life-long customers who would happily purchase toyota and lexus vehicles long long into the future. it WORKED! Scion had some of the youngest buyers / drivers, and had the cool and edgy feeling that they had originally gone for.

However. Instead of bringing the rest of the Toyota / Lexus line down to meet up with the Scion buyers (offering vehicles that consumers in their 25-35 range), they left the other lines as-is, with Toyota being the boring, practical family cars and Lexus being the high-end luxury vehicles. So, in order to try to keep their customers and keep growing their base, they started "maturing" the current Scion line. Original '04 xB owners wanted small, boxy and quirky, so obviously 4-5 years later that same buyer would want bigger, more power, more mainstream but still a bit boxy. In doing so, they alienated the 18-25 year audience that found the original so attractive (or ugly but kinda cute, whatever).

As someone who's had my tC for almost 4 years, I can safely say that there's not a single car in the entire Toyota/Lexus/Scion as of now that I'll be looking at when going to purchase a new car. I was drawn to the tC because it was a great value, good styling, great features, and fun to drive as well. Now when I go look for a new car, I want those same things, but I have a little more cash to spend, and would pay for a bit more premium and sportiness. However, I'm not about to drop 30k for a Lexus, and the Toyota line consists of boring family-movers. Scion could try to bridge this gap by offering more premium small cars, turbo'd engines, etc, but that would push the price far above that entry-level price point.

So Toyota - you have about 12-18 months to offer something fun, exciting, small, premium, etc. Think Mini Cooper S. Just please, please PLEASE don't give us an overweight, bloated mainstream car with the 2.4, ok??
Old Aug 12, 2008 | 09:31 PM
  #111  
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I actually like the xB2 and xD better than the xB and xA. I loved the xB for its originality and uniqueness, but it's not something I would buy. I'm actually trying to convince my parents to pick up an xB2, simply because it's better for them, plus I can use it for going out with friends...more room/comfort than their Jeep/Jetta. The xA was a TOTAL miss for me, I've never liked it, where-as the xD seems more aggressive, which I like.
Old Aug 12, 2008 | 10:02 PM
  #112  
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Personally, I like the tC for obvious reasons, which have been stated in previous posts. However, the xA I never liked and the exterior of the xB has caught my eye. Whenever I get into the xB though, I get turned off. On the other hand, the xD is just the opposite, Stylish interior (although I only looked at it for a total of 5 min.) and not-so-attractive exterior. Put the interior of the xD into the xB and I'd consider it as a family car. Unfortunately, I'm not to the family point in my life, and am planning on buying a tC when my car sells.

As for my previous post, what was mentioned about the tC redesign? Has any word been let out yet?



Old Aug 12, 2008 | 10:17 PM
  #113  
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Originally Posted by dante
All small cars are either sold out, or selling with ridiculously short turnover, such as the Fit, Civic, Corolla, etc.

Not here! The xD's have been pretty much non-existent at dealers here for the last 2 months, but still plenty of Fit & Civic's.
Old Aug 13, 2008 | 08:06 AM
  #114  
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Turbo Yaris w bodykit and scion extras-yeah, that would be scion-like
Old Aug 13, 2008 | 08:23 AM
  #115  
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Based on the research I've done, it's not really Scion that has lost touch, but rather, Papa Toyota. There were certain elements that made Scion cool initially:

1) Limited Sales - Scion actually artificially limited production numbers to maintain exclusivity, and give Scion a more "underground" feel

2) Radically redesign every new generation vehicle - The xB 2 and xD are definitely not "radically different" than the gen 1's. Instead, they've become like every other American (car).... fatter

3) Limiting the brand to just 3 cars at a time - Scion is planning on introducing a fourth and maybe even a fifth car.

Those really deflated Scion's image in the eyes of their target demographic. The tC has the reputation of a chick's car, no one really likes the xA or xD as they never were very popular, and the xB is being driven by companies who cover them in vinyl for advertisement.
Old Aug 13, 2008 | 08:25 AM
  #116  
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I also don't see why every auto blog/news site is calling this Scion's swan song.

It was NEVER Scion's intent to even sell as many units as it did. The whole reason Scion exists is because previously, Toyota had the highest average buyer age. They couldn't attract young people to save their life. In fact, several Scion execs have been quoted as stating they wish Scion would actually FAIL more, and be less popular and more polarizing.

But Toyota got greedy.
Old Aug 13, 2008 | 09:19 PM
  #117  
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It seems to me that the Yaris shoud have been the new xA,
the original formula of the xB should have been refined and not remade. Nissan is coming out with the Cube to capitalize on this. The 09 honda Fit is going to competitive. In 2010 Dodge will combine with Nissan to make the Hornet, an xB copy. What Scion needs is a "poor man's mini cooper" Maybe a sports truck. (xB based) The return of the xA is right for the times of high fuel cost. And while the price of gas seems to be going down for the moment, events overseas or another hurricane or god forbid another war could send gas prices up even further!
Just my 2 cents.
Old Aug 14, 2008 | 05:06 AM
  #118  
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Originally Posted by lilpklebox
It seems to me that the Yaris shoud have been the new xA,
the original formula of the xB should have been refined and not remade. Nissan is coming out with the Cube to capitalize on this. The 09 honda Fit is going to competitive. In 2010 Dodge will combine with Nissan to make the Hornet, an xB copy. What Scion needs is a "poor man's mini cooper" Maybe a sports truck. (xB based) The return of the xA is right for the times of high fuel cost. And while the price of gas seems to be going down for the moment, events overseas or another hurricane or god forbid another war could send gas prices up even further!
Just my 2 cents.
What Scion needs to do is produce the FUSE!!! forget the futuristic expensive interior and just produce that car. That thing would be an extreme hit! I would buy like buzillion of them
Old Aug 15, 2008 | 12:19 AM
  #119  
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I never understood why they wouldn't use more cross over parts between the cars a company makes.

All scion models should use the same brakes, wheels, steering, interior bits (seats, st wheel, etc).

That would mean 4 wheel discs from the tC on all models, seats (depends on fit) leather steering wheel that also fits the various toyotas-whatever. Doesn't somebody besides VW and Honda (a company I am sick of seeing) see that engine swaps (swaps in general) are what makes this huge underground grow.

I don't know all the various Honda b engine swaps but I know a VR6 will swap right into where a 2.0 sits in a VW.

I wish that I could just drop an xD motor and tranny in my xB-that would be sick.

Beyond that I believe the Scion models are all very well made anyway-but then you factor in the value and it's great. I really like the Caldina (saw it on the web last night).

That xP concept would be so cool and there aren't any mini trucks left. If they use enough compatible parts between that and the tC then all the aftermarket research and parts for the tC would bolt right on (turbo's, SC, brake kits, etc) it would be an instant hit.

I like the Aura too-that would be a cool Scion. Then build the Fuze too and keep something styled like and xD or a 1st gen xB but drives and feels like a 2nd gen xB and they have a full lineup again (adding in the xP)
Old Aug 15, 2008 | 09:56 PM
  #120  
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Everybody seems to be forgetting that Scion is suppposed to be experimental.

That's the whole reason Scion exists, to take risks, and do things differently, not sell a butt load of cars. Several Scion execs actually said that they wished Scion models WOULDN'T sell so well!

Everyone's talking about how they can boost sales and all that stuff when that's not the purpose of the brand, neither would I like that to be.



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